The British Designers' Collective brand identity had remained the same for several years – a static, unimaginative serif font with little association to the modernity that these concept boutiques often took the form of. Combing a loose handwritten focal point with a strong sans serif font allowed the branding to develop a stronger sense of purpose and personality.
The hand-drawn relating pattern was heavily influenced by the natural grain of wood, which was then utilised across several elements of the accompanying collateral, from the invites, to social media teasers to in-store signage.
Art Direction: Paul Bushell
Creative Design: Kelly Faulkner