Purpose: Develop a standout physical environment/showcase for young, exciting new talent in collaboration with GQ. 

UK campaign to drive guests through the guest funnel - primarily in the Interest and Desire phases. Physical environment, supported by prominent media campaign and partnership with GQ and press.

In Partnership with GQ | Retail Conceptualisation: Claire Ceprynski

Purpose: Create a world of unparalleled style and sophistication, where the thrill of exploration leads to newfound happiness.

A global campaign, designed to captivate the Interest and Desire stages of the customer journey. Through a multi-media collaboration with influential social tastemakers and strategic media placement in prestigious fashion platforms like Vogue and Elle. Supported by short form social content and editorial storytelling on earned and owned channels.

Photography: Rosaline Shavanaz | Set Designer: Anna Burns | Stylist: Gilberto Calzolari

Purpose: Reposition the luxury shopping experience to a younger, social audience.

Campaign specifically targeting pan EU travellers in the 'Interest and Desire' phase of the customer journey. Partnership with Donna Adi to create social first content, through paid and owned. In-depth Editorial featureless and round-table events with Vogue Spain.

Photographer: Rosaline Shavanaz | Set Design: Anna Burns | Stylist: Katie Felstead | Illustrator: Donna Adi

Purpose: A promise that you’ll find what you’re seeking when you come to the Villages. You see yourself somewhere happier. A state of mind. A better you. #DestinationHappy

Domestic campaign, Awareness and Interest stages of the guest journey. Prominent OOH campaign in major European cities, media placement with fashion media (Vogue, Elle), supported by short form social content and editorial storytelling on owned channels.

Photographer: Ellen von Unwerth | Stylist: Julia Sarr-Jamois

In Partnership with FAD

Photographer: Erik Madigan Heck | Set Design: Anna Burns | Stylist: Cathy Kasterine

Retail & Store Conceptualisation: Claire Ceprynski 

In Partnership with Vogue & Camera Nazionale della Moda Italiana

Photographer: Rosaline Shahnavaz | Stylist: Katie Felted | Set Design: Anna Burns

Purpose: A fusion of luxury and street style to attract a younger demographic

Campaign specifically targeting pan EU travellers in the 'Awareness, Interest and Desire' phase of the customer journey. Partnership with Karan Singh to create themes of diversity, individuality, and expression, infusing rejuvenation and effervescence via a social first campaign - blending digital and physical experiences.

The British Designers' Collective brand identity had remained the same for several years – a static, unimaginative serif font with little association to the modernity that these concept boutiques often took the form of. Combing a loose handwritten focal point with a strong sans serif font allowed the branding to develop a stronger sense of purpose and personality. 

The hand-drawn relating pattern was heavily influenced by the natural grain of wood, which was then utilised across several elements of the accompanying collateral, from the invites, to social media teasers to in-store signage.

Art Direction: Paul Bushell
Creative Design: Kelly Faulkner

Produced in association with Gentleman's Journal