Purpose: Reposition the luxury shopping experience to a younger, social audience.
Campaign specifically targeting pan EU travellers in the 'Interest and Desire' phase of the customer journey. Partnership with Donna Adi to create social first content, through paid and owned. In-depth Editorial featureless and round-table events with Vogue Spain.
Photographer: Rosaline Shavanaz | Set Design: Anna Burns | Stylist: Katie Felstead | Illustrator: Donna Adi