Purpose: Create a world of unparalleled style and sophistication, where the thrill of exploration leads to newfound happiness.
A global campaign, designed to captivate the Interest and Desire stages of the customer journey. Through a multi-media collaboration with influential social tastemakers and strategic media placement in prestigious fashion platforms like Vogue and Elle. Supported by short form social content and editorial storytelling on earned and owned channels.
Photography: Rosaline Shavanaz | Set Designer: Anna Burns | Stylist: Gilberto Calzolari